Sorenson Squeeze was one of the first encoding tools that many streaming professionals used and now it’s officially end-of-lifed as you can see from the featured image atop this page (from here). It’s not really a surprise; in 2015, I interviewed new Sorenson CEO Marcus Liassides who described how Sorenson would be focusing on building tools to drive the future of broadcast television. Quite a pivot from one of the pioneers of desktop encoding.
Tough to say how successful the company has been in that space. Sorenson appeared to replace Liassides with Pat Nola in May 2018, but the company ranked number 229 on Deloitte’s Fastest Growing Company list of 2017 with revenue growth of 426% in 2017 (Sorenson lists Nola as President/CEO but Liassides’ LinkedIn page shows him still in that role). Whatever the result, it’s hard to criticize Sorenson from moving away from the desktop encoding market, which was squeezed by the ever more capable Adobe Media Encoder on one side, and by the transition from desktop to cloud encoding on the other. The broadcast market clearly had more upside.
Still, sad to see a product I used daily for many years go away, and Sorenson had a great team of developers, marketers, and support personnel. I’m sure they all found great new homes for their talents, but for the product itself, RIP.